As of 17 April 2015, this website has a new look. My first redesign in more than 7 years. I’ve adopted a new set of colours and have finally transferred all my old, static pages onto WordPress. My website and blog are now also tied in together much better.
This is what my HTML website looked like from late 2007 to early 2015.
From HTML to WordPress
I built my first Content Writer website all by myself, using HTML and Dreamweaver, back in 2007.
Only one or two very minor make-overs followed in the next few years, plus the addition of a WordPress blog – a platform I chose in late 2008 when the choice of platform wasn’t as easy as it is now.
We’ve all seen articles with headlines like this:
10 Ways to Grow Your Business
Things to Consider when Growing Your Business
How to Grow Your Business and Dominate the World!
Twitter is often filled with such headlines, linking to stories that promise to teach you how to make your business bigger.
Well, guess what? I’m not interested, thank you very much.
Bigger isn’t necessarily better.
I run a small business. It’s successful. I’m happy. My clients are happy. And I wouldn’t want to change a thing.
7 Reasons I like my business to stay small:
Are you frustrated with your website and how it performs? You’re not alone. Many website owners (often people running a small business) are disappointed that their website isn’t very successful.
Even if your website was created by a professional web designer, there are still countless things that can be wrong with it. But perhaps they’re easily fixed – as long as you know what is actually causing the problems.
Let’s do some troubleshooting!
Here are some typical website problems with possible reasons & solutions:
Want to learn more about Search Engine Optimisation (SEO) and Writing for the Web (Content Writing)?
Here are some SEO and Web Copywriting courses I recommend. These courses can be taken online, in your own time and at your own pace, making it very convenient.
I have taken courses myself in the past with both Search Engine College and Sydney Writers’ Centre, and I personally vouch for the standards of these course providers, while SEO Book is a known leader in the SEO industry.
All organisations are run professionally by experts and you’ll get true value for your money.
People often mix up the terms SEO and SEM. They are actually two entirely different things. so I will clarify both terms below. We are basically talking about organic search engine optimisation (SEO) versus paid search engine marketing (SEM/PPC).
SEO = Search Engine Optimisation
When you do SEO for your website, you optimise it for the search terms (SEO keywords) you want to rank for in the search engines, so that people will be able to find your site better in the ‘normal’ (organic) search results.
If you know how to optimise your website and do it yourself, SEO doesn’t need to cost any money, only time and knowledge are needed.
Is your small business easy to find in Google? No, I don’t mean by typing in your exact business name, that’s easy.
Does your business come up on the first search results page when you type in the kinds of products or services you offer, perhaps in combination with the town or city you’re located in or your service area?
Not only are more people going online (via computer, tablet or smartphone) to search for certain products, services, shops and restaurants, Google is also increasingly moving towards a more locally oriented search engine.
You may have noticed getting more and more search results targeted at your local area, lately often even without entering your location in the search box. Google seems to recognise that many people are actually searching for a business or service in their local area.
What do people type into the search box?
Visitors to websites don’t spend a lot of time reading text on a website. They quickly scan the page with their eyes and will leave in just seconds if they don’t see anything that interests them or that answers the question they had.
Web content has to ensure people quickly find what they’re looking for. They have to know immediately that they’ve come to the right page, otherwise you my have lost them forever.
Here are some important web writing tips to start with:
Five years ago, before the whole world was talking about content marketing and the importance of quality, well-written, valuable web content, I had an idea. I acted upon it. And became successful.
This post explains why I became a dedicated web copywriter 5 years ago, and why I believe I will still be doing this 5 years from now.
This is what I had identified back in 2008:
- The internet was filled with fantastically designed websites – most of which had really crappy content
- Many businesses were still copying their brochure text straight onto their website, with no usability in mind
- Very few website owners understood SEO and were at a loss as to how to get people onto their website
- SEO was still mostly seen as a technical skill and not many copywriters knew anything about it
- There was a need for good copywriters with sound knowledge of writing for the web, PR/marketing, website usability and SEO.
And that was me!
Over the years, I have helped plenty of businesses improve their online presence. I’ve reviewed websites, done keyword research, edited and optimised web content and helped businesses with links, listings and social media.
Local businesses often need the most help, and I am happy to be of assistance where I can – regardless of what the business or organisation does or sells. Funnily enough, when I look back at my list of clients since 2008, some industries seem over-represented in the wide cross-section of businesses that have come to me for help.
I have had multiple accommodation providers, dentists (such as this Coffs Harbour dentist), accountants and physiotherapists as clients, for instance.
Accommodation websites are among my favourites.
I love working on these websites and improving them – making changes that help real potential guests find the site more easily in Google. The basis for any such SEO work is finding specific keyword phrases that potential customers may use and optimising the site for those keywords.
It’s the 8th of the 8th – Content Writer’s business birthday!
I officially launched by copywriting and web/SEO consulting business on 08/08/08 so today it’s turning 4.
Triple W Communications Pty Ltd, which it’s a part of, is much older than that, but I started working for myself full-time on the 8th of August 2008.
Some stats and observations
In last year’s blog post celebrating my 3rd business birthday, I noted I had worked for 54 different clients that past year.
That stat has remained almost the same this year (August 2011 – August 2012). A quick count shows I’ve worked for 55 different clients, but it’s worth noting that I have had more repeat work from clients this year than in the year before.
Also, I feel I have been able to strike a better work-life balance in my fourth year. I’ve travelled more (yay!) and spent fewer weekends holed up in my office (yay again!).