Content Writer Micky’s Blog

Archive for the ‘My Business’ Category

Are you frustrated with your website and how it performs? You’re not alone. Many website owners (often people running a small business) are disappointed that their website isn’t very successful.

Even if your website was created by a professional web designer, there are still countless things that can be wrong with it. But perhaps they’re easily fixed – as long as you know what is actually causing the problems.

Let’s do some troubleshooting!

Here are some typical website problems with possible reasons & solutions:

Problem 1: Nobody can find the site and you get no visitors

What could be wrong? 

• SEO: Maybe your site isn’t optimised for search engines.
  You should be using the exact terms on your website (in your title tag, headings and content) that people who are looking for your types of products or services would type into search engines. If your title tag says “Homepage of ABCD Ltd” and your heading says “Welcome to our website”, it’s really time to apply some SEO.
• Accessibility: Search engines may have trouble accessing your site or seeing the content.
  Check if your web pages are indexed by the major search engines. If not, you’ll need to dig deeper to find the reason for this. Also make sure that your content is presented as plain HTML text and not as part of graphics or animations, which search engines can’t ‘read’.

Problem 2: People leave your website immediately after arriving

 What could be wrong? 

• Coding/Design: This could be a technical or design issue.
  Is your site compatible with all operating systems and browsers and does it look OK using different screen resolutions? Older sites in particular may be incompatible with modern browsers. Your website may look weird and completely distorted on different systems. Or you may have gone overboard with colours and animations, sending people running for cover. Time for a health check, makeover or new website maybe?
• Content/Writing: Perhaps it’s the copy on your site that’s driving people away.
  The problem may be that your content is vague, boring or incomprehensible and doesn’t address your visitors’ needs. Everyone is in a hurry nowadays. You have a few seconds to make people decide to stay on your website. If they can’t see what they need right away, they may leave and try another site from the search results instead.
• Usability: Is the layout and structure of your site logical and the navigation easy to use?
  Most people are lazy when it comes to websites. They expect certain things in certain places and if your website uses a very unconventional structure, presentation or navigation, people may be confused and give up, opting for an easier alternative somewhere else.
• SEO: This could also be a search engine optimisation issue again.
  If you’re not targeting the right keywords with your web pages, you may be attracting people to your site who are actually looking for something else. Use descriptive and meaningful words in your page title tags and content that matches people’s search queries, so you get qualified traffic rather than random clicks and a high ‘bounce rate’ (people leaving your site immediately).

Problem 3: Nobody contacts you or buys your products

What could be wrong? 

• Call to Action: Are you  making it easy enough for people to take the action you want them to take?
  Is there a big “buy now” or “request a quote” button right beside or below the content? Every web page needs a strong call to action. Don’t just explain what you do and leave it at that, hoping people will click on the button to your contact page in the navigation menu. Guide your visitors to the page you want them to end up on.
• Dead Links/Payment Service: Have you checked your links lately? Do they all still work correctly? How about your payment service, is that reliable? Go through the steps yourself and critically look at whether the process is smooth and error-free. There may be a stumbling block somewhere that you’re unaware of.
• Marketing: Could the problem lie in your marketing and promotion or your business model?
  Have you actually done any market research? Do you know whether there is even a market for what you’re offering? If only 50 people per year are in the market for what you offer, you can’t expect hundreds to be checking out your website every month. And how about your USPs (unique selling propositions)? Are you highlighting the reasons people should use your services or buy from you? You should know what makes you unique and emphasise that.

Of course, there could be many other things wrong with your website, but these are some of the common issues that I wanted to highlight. The good thing is, they can be easily remedied and your website CAN be turned around to become a success.

If you still have trouble knowing why your website isn’t performing, I can help. For a fixed low price, I will carry out a professional website analysis for you and send you an evaluation report that shows you problem areas and suggestions for solutions.

I can also help you out with quality web content by rewriting or editing your existing copy or writing new copy for your site. I specialise in SEO web content and am happy to help you with your search engine optimisation needs.

Please contact me, Micky Stuivenberg of Content Writer (part of Triple W Communications Pty Ltd), if you have any questions or want to discuss your website.

Is your website not as successful as you would like it to be? Do you think your website can be improved, but you’re not sure how? I can do a complete review, evaluation and analysis of your website and send you a report that identifies problems and includes possible solutions.

Problems with your website could include:

• Low number of visitors (people can’t find your site)
• High bounce rate (people leave your site early)
• Low conversation rate (nobody buys, signs up or contacts you)

I will personally visit your website, perform a manual review of your website and write a report for you.

My report will cover the following issues:

• Design, Structure, Layout
• Content, Presentation, Language/Tone
• Usability, Accessibility
• Seach Engine Optimisation

I will evaluate the homepage and up to 3 other pages of your website for a fixed, low fee. With my report, you will be able to make the changes your website needs to be more successful.

Find out more about what’s included in my website evaluation report and how much I charge for this professional service on the Website Evaluation page of my Content Writer website. 

In this post, I’ll try to take away some of the mystery that surrounds Search Engine Optimisation (SEO) and give you some tips on what you can do to further optimise your website and get better rankings in Google and other search engines.

As an SEO web content writer, I specialise in creating clear, professional, persuasive and search engine friendly content for websites.

What I usually provide for my clients is:

• Optimised Page Title
• Optimised META Description
• Optimised Page Content – including headings, subheadings and links to other pages

I will make sure to include the important SEO keywords for that particular page in the page title, META description, heading, subheadings, internal links and several times throughout the body copy, particularly in the first few paragraphs. These are important factors for SEO success.

However, it doesn’t stop there. You can do more to optimise your website!

Here are 5 further SEO tips:

• Domain name: If possible, register a domain name that includes some of your important keywords (e.g. my domain name is www.contentwriter.com.au and that helps with my SEO).
• Page names: Give your pages descriptive names by including the important words for that page (e.g. my page about web design is not called /page6.html or anything but http://www.contentwriter.com.au/web-design.html)
• Hosting: Use a web host in the country where you mainly provide your services. If you mostly target Australians, use a web host in Australia. Search engines tend to mostly show sites that are hosted in the country where the searcher is located.
• Images: You can optimise your page further through the photos and graphics on your page: Include keywords in the file names (e.g. metal-roof-repairs.jpg rather than picture4.jpg) and the ALT tag.
• Back links: It’s good to have some incoming links to your site from other websites. However, NEVER use automatic link submission services and NEVER submit your site in bulk to random websites, portals and link farms. This is almost guaranteed to actually HURT your website rankings. Instead, spend some time to find reliable websites with a related theme and try to get a link from there, ask your customers or suppliers to link to you or get listings from authoritative business directories. It’s crucial that the link to your website includes important SEO keywords in the anchor text. Having a link to your site that looks like this - Please visit www.contentwriter.com.au – won’t do you any good (well, you may get some visitors from it but it does nothing for your SEO). Much better would be: Please visit the SEO Web Content Writer website.

This is not a conclusive list of SEO factors but they are some of the major points to take in to account.

Good luck getting better rankings for your important keyword combinations! If you need help with the search engine optimisation of your website or with your web content, please contact me – Content Writer Micky Stuivenberg for a quote or to discuss what I can do for you.

NB – Also don’t forget the potential power of Social Media. Set up a Twitter account and a Facebook page. You can use good keyword combinations in your Twitter account if your company or brand name is not that well known. For instance, I have just set up  http://twitter.com/weightlossnsw for a client.

August 8 2009 marks exactly one year since I officially started working full time for myself as an SEO Web Copywriter (on the auspicious date of 08/08/08). Yes, it’s my ‘business birthday’!

I’m very happy to report that it’s been a huge success! I’ve been consistently busy with a steady stream of new projects and clients, particularly since January this year.

Some of my achievements over the past year

Between 08/08/08 and 08/08/09 I have:

• worked on hundreds of projects for 56 different clients in Australia, New Zealand, Singapore, Malaysia, Indonesia, Hong Kong, China, the Netherlands, the United Kingdom, the United States and Canada (see some examples of my content writing, copywriting, SEO and web design projects in my portfolio);
• secured repeat business from 19 of these clients;
• been (and still am) the ongoing freelance webmaster for up to 10 different websites, updating the content whenever required;
• written and rewritten many hundreds of pages of professional and search engine optimised website content that made my clients very happy (see testimonials);
• created 5 complete websites (web design, SEO and content writing) – with 3 more under development at the moment (see portfolio);
• carried out website evaluations and written reports regarding design, usability, accessibility, content and SEO;
• written marketing copy for about a dozen brochures and flyers;
• written an entire 8-page newspaper supplement with 16 stories as a freelance journalist (see PDF of this Airport Supplement);
• written stories for a number of local and regional magazines (including Coffs Harbour Airport Magazine, RedInflight Magazine);
• become a part-time online tutor for Search Engine College;
• joined Twitter – after resisting for some time - and staying up to date with industry news and connecting with interesting SEOs, writers and web designers (but I’m still trying not to spend too much time on it!);
• turned down at least around 20 potential clients because the project was too vague, would have demanded too much of my time or didn’t really fit in with my focus (e.g. I don’t do book editing or design complex websites with huge product databases);
• ignored or sent very brief replies to what feels like hundreds of emails from budding content writers and SEO specialists from around the world (well, yes… mostly India) who wanted me to outsource work to them (I don’t do this. Ever. Not even to those who are good);
• increased my rates by 20% in May (but they’re still very reasonable compared to big-city/big-company copywriters, SEO specialists and web designers);
• NOT spent ANY money on marketing or advertising of any kind – clients have always found me via search engines (yes, my SEO for my own website is good!) or word of mouth;
• and given many of my clients free advice regarding their website, content, design, layout, usability, SEO or marketing strategy, which they all seemed to appreciate very much.

OK, there you have it. I’m sure I’ve done more but that’s really the gist of it. And that was in the middle of an economic downturn (or even more dramatically, the Global Financial Crisis) – so I can’t wait to see what the 2nd year will turn out to be like!

The good thing – I’m doing something that I really like and I’m good at. The only downside – all the free time that I had hoped to have once I started working for myself, from home… yeah, that hasn’t happened. Maybe in the first couple of months but not anymore. Oh well. I suppose that’s a good thing!

Check out my Content Writer website if you want to read more about me and what I do.

I wrote an article for the ETC Business Club’s ‘Doing Business’ column about getting your local business online for free. It was published in today’s Coffs Coast Advocate (Friday 29 May).

See a copy of the newspaper article here.

The article is an abridged version of my earlier blog post for Local Business to Get more exposure in Google for free, with the addition of some tips on using Twitter as part of your company’s marketing communications strategy.

Say what you like and think what you will about Twitter, it can really be a useful tool for local businesses if used right. It’s not difficult and doesn’t have to take up much time at all. See for example my own Content Writer Twitter page or the relatively new Coffs Coast Twitter page for official visitor information about Coffs Harbour attractions and events.

If you have any questions or would like my help in getting your business effective exposure online and making it more successful, check out some other pages on my SEO & copywriting website or get in touch with me, Micky Stuivenberg of Triple W Communications Pty Ltd.

I was recently asked to become a part-time online Tutor at the well established Search Engine College. I have now started in that role and am really enjoying it!

I currently tutor about half a day per week, mostly grading student assignments, which I do on top of my regular work writing and editing copy and doing SEO and websites for clients.

Search Engine College is a respected international company that offers short self-study and certification courses in Search Engine Optimisation and related disciplines.

I have taken six of their courses myself and have been a Certified Search Engine Optimiser since January 2008.

Search Engine College founder Kalena Jordan announced my appointment in her Ask-Kalena blog at the end of April 2009. There’s a blurb about me on the SEO Tutors page of the Search Engine College website.

The SEO and search engine marketing courses are flexible, easy to follow and incredibly useful for getting a good grasp of how to make websites successful. Should you be interested, check out the range of courses available on the Search Engine College website.

If you’d like someone to help you optimise your website so it will rank better and you’ll get more visitors and potential customers, feel free to contact me, SEO Content Writer Micky Stuivenberg, to discuss what I can do for you or visit my website first.

As a professional Website Copywriter, I get almost daily emails from people asking me if I can write clear, persuasive and optimised content for their business website.  Sure I can. But what is involved? What do I need from you and what can you expect of me?

Here are 10 Steps in Hiring Me to Write or Rewrite and Optimise your Website Content:

1.  Send me an email & tell me exactly what you need.
Include as much information as possible, such as answers to these questions: 

• What website is it for (URL and/or explanation)?
• How many pages do you need me to write (if possible with the page names/topics)?
• Roughly how long do you want the pages to be?
• Is it writing from scratch or rewriting/editing existing content?
• Will you give me enough information to base the content on or do you expect me to do research?
• Who is your target market and where are they located?
• Do you know what SEO keywords you want me to use or do you want me to do keyword research?
• What is your timeframe?

2.  I will email you a quote.
The quote will briefly set out what I will do and what’s included. If I don’t have enough information to prepare a quote, I will email you back with questions and I’ll send you a quote once I have the answers.

3.  You accept the quote.
Send me an email to say you would like to hire me for your project.

4.  I email you my Terms & Conditions and an Invoice for the deposit.
My standard Terms & Conditions document sets out what is included and protects both you and me in case of any misunderstanding. I require a 50% deposit of the estimated total fee before starting the project. I will also give you an indication of when I can start and how long I think the job will approximately take.

5.  You accept the T&Cs and pay the deposit. 
You can scan and email the signed Terms & Conditions document or simply confirm in an email you accept them. For the 50% down payment, I prefer a direct deposit into my bank account. However, I also accept payment by cheque, PayPal or credit card (also via PayPal).

6.  I confirm receipt and request further input from you. 
You would have already emailed me some information in order to give you a quote, but I may require further input at this point to actually do the writing. Please send me everything you think may help me to understand your business, products and services and to help me write good content for your website. 

Things that may be useful could include:
(not everything may be relevant for all projects)

• Link to your current website, draft new website on a test server or screenshot of your web design.
• Overview of all pages you need written with dot points of what each page should cover.
• What your USP (unique selling proposition) is, i.e. your ‘competitive edge’, and what your most important or most popular services/products are that you want me to highlight.
• Copies of relevant marketing materials, company brochures or publications.
• List of SEO keywords and phrases you want to target (word combinations you would like to be found on when people type them in search engines such as Google).
• If you know your direct competitors in your area, please give me links to their websites. 

7.  I start writing your web content. 
I will consider how best to present your company. I’ll write clear, professional and persuasive web copy in chunks that are easy to digest, and use important SEO keywords throughout the content and in suggested META page titles. Throughout the process, I will remain in touch with you and I will ask you questions if anything is not entirely clear. I will not write content based on assumptions but will always clarify things with you to ensure I get it right the first time.
 
8.  I will email you the draft content.
Depending on our arrangements, I normally send people the content in a Word document.

9.  You email me your feedback and I make revisions if needed.
All my clients so far have been very happy with the copy I have written for them, but sometimes I’m asked to change or tweak a couple of paragraphs. One round of revision is included in my services, and I’m more than happy to make changes where needed based on your feedback. You need to provide your feedback within 7 days, or with large projects within 14 days, for me to make the changes, so that the subject matter is still reasonably fresh in my mind.

10.  Final step: I close the project and send you the final invoice. 
I will close the project and send you the final invoice 7 days (small projects) or 14 days (larger projects) after sending you the content, or earlier if you don’t need changes or any changes are done sooner than that. Payment of the outstanding amount is due 7 days after the date of the final invoice.
 
What’s next? This is usually where you give the final content to your webmaster and they incorporate it into your website. I love it when clients alert me when the new content is up so I can see the final result. I also often write about finished projects on my blog and link to client websites using SEO keywords, which helps with their search engine rankings.

Want to know more?

If you think you may be interested in hiring me to write your SEO Website Content, please email me, Content Writer Micky Stuivenberg, with as much information you can give me as per item no. 1 above.

For more information about my services, visit my Content Writer website, refer to my standard hourly rates, see my SEO copywriting portfolio or read some client testimonials.

Is your small business easy to find in Google? No, I don’t mean by typing in your exact business name, that’s easy. Does your business come up on the first search results page when you type in the kinds of products or services you offer, perhaps in combination with the town or city you’re located in or your service area?

Not only are more people going online to search for certain products, services, shops and restaurants, Google is also increasingly moving towards a more locally oriented search engine. You may have noticed getting more and more search results targeted at your local area, lately often even without entering your location in the search box. Google seems to recognise that many people are actually searching for a business or service in their local area.

What do people type into the search box? 

A very common way that people search is by typing the general service or product they’re after into the Google search box, followed by their city or town. Example: “sports physiotherapists Coffs Harbour” or “Italian restaurants in Sydney”.

What can you do if you are a local business and have a website?

Make sure that those common search terms for your kinds of products or services plus your location or service area (these important terms are referred to as the SEO keywords you target) appear on your website. That way Google can make that match and your website comes up in the search results.

You should know that search engines can only understand actual words in the HTML code, they cannot interpret the meaning of images, graphics, video or Flash files. That’s why it is very important to use all the keywords that people may use to look for your services liberally throughout the text on your website and in your page titles and headings, among many other things. If your business is local, also make sure you include your full address and telephone number on your website, possibly even on every page.

Bottom line: Optimise your website for search engines and you’ll rank well in the free search results and won’t have to spend money on Google Adwords.

What if you have a business but DON’T have a website?

Don’t worry. Although you’ll always perform better online if you do have your own website, there are still many things you can do to appear in the search results in the categories your business is active in. There are dozens of websites where you can list your business for free, often with a description of your products and services, location, contact details and a link to your website if you have one. Even if you don’t offer online transactions, many people do their research online and select a business before picking up the phone or visiting the outlet.

Where to list your business?

If you only have time to list your business on 1 website, make it Google Places (a listing on Google Maps that was previously known as the Google Local Business Center) Sign up for a free account and you can add a description, contact details, opening hours and even images and video.

Very importantly, in Google Places, you can select up to 5 categories you wish to appear under, and place your business on the map. So now, when people search for your type of business in Google (the search engine that accounts for about 90% of all online searches), your company will be included in the search results and your location will even be shown on a map! To include your business, go to http://www.google.com/local/add

But wait, there’s more. Once your business appears in Google Places/Maps, people can also leave reviews. Ask your loyal customers to spend a few minutes online to leave a good review, and not only does your business show up, but it will appear higher in the list, and potential customers will get a good impression of your business too!

Other local online directories where you can submit your business details for FREE – whether you have a website or not – and that may show up (and sometimes even rank well) in search engine results pages, include: AussieWeb, HotFrog, StartLocal and TrueLocal. These are some of the major ones for the Australian market. Other countries will have other popular local, regional or national directories. Also look out for major local and regional directories. And if you do have your own website, make sure to add a link to it, and if possible include some keywords within the link.

Be aware that after adding your free listing, you may get a call from a sales rep who will try to sell you a premium, advanced listing. Just be firm and resist if you’re not interested. Your free listing has no strings attached.

So take advantage of the free listing opportunities available on the Internet and you’ll see that more people will find you, even if they had no idea you existed. And if you have a website, make sure it is optimised for search engines so it will show up in relevant search results.

If you need help optimising your website, you can contact me, Micky Stuivenberg, a certified Search Engine Optimiser and Website Copywriter, for advice and rewriting of your content and page titles or making any other changes needed to rank higher for your targeted SEO keywords.

For the wide range of SEO, web design, copywriting and editing services I provide, please refer to my website at www.contentwriter.com.au.

I live in Coffs Harbour on the Mid North Coast of New South Wales in Australia and I love it here. I have been writing content, stories and editorials for Coffs Coast Marketing for several years now, helping to promote the Coffs Coast region – which is what the area around Coffs Harbour is called – to tourists and visitors.

But there are many things that are so lovely here that I just feel like sharing with more people. Not just visitors, but also people who have lived here a long time, or who have just moved here.

That’s why in January, I decided to start a blog about Coffs Harbour activities and fun things to do here, written mostly from personal experience and featuring my own photos. The URL of the website is www.thingstodoincoffsharbour.com.au

I announced the start of this new website/blog in my post of 7 January 2009 as part of my New Year’s Resolutions. Somehow I thought I would be able to manage writing several new posts per week, but unfortunately I simply don’t have the time for that. However, some of my favourite pastimes are up there already and I will keep trying to write and publish one new blog post each week.

A lot of the activities are outdoors and many are free of charge. For instance, you’ll find some nice nature walks which feature fantastic views and end at a great café or restaurant.

Being a WordPress blog, it uses categories and tags so it’s easy to navigate and find topics of interest. So if you like walking, you just click on the word walk in the tag cloud on the right and you go to the page with all the stories that mention walks around Coffs Harbour.

Because the website is still very new, you can expect new stories to be added all the time. By subscribing to my RSS feed, you don’t have to keep coming back to check for new ideas for things to do in Coffs Harbour but you’ll be kept up to date via your RSS reader.

Blogs aren’t just for fun. They are really good examples of attractive websites with continually updated content and an easy to use Content Management System. Having a blog can work extremely well for your business!

If you’re interested in starting a blog but aren’t sure where to start, contact me via my Content Writer website and we can discuss how I can help you.

I manage and update the content of websites for various clients across the globe. Many of these businesses don’t have the in-house skills, the software or the time to update their own websites. So I do it for them, at a minimal cost to them. Because I’m an expert in this, it doesn’t have take me too long to change content on a website. And I only charge for my time spent.

One of the sites I’ve recently updated again is the Coffs Coast Waste Services website. This regional domestic waste collection and recycling business has just published new bin collection calendars and a new ‘Waste-Wise’ booklet for residents.

I’ve posted the new materials and have made some changes to other content that had become outdated on some of the inside pages. While I was at it, I also changed some of the page titles for SEO purposes, to try and rank higher in search engines for certain relevant keywords and search phrases.

If you have a website that needs updating, as a one-off or on a regular basis, contact me at Content Writer to discuss the options, or read more about the possibilities and my charges on my web page about my Web Content Updating Service.

Also read this related blog post for further information.

Among the things I do, besides writing content, SEO and creating websites, is public relations and writing media releases. Between mid January and mid February, I spent four weeks filling in for the media officer at the City Council of the city I live in, Coffs Harbour. This is something I had done previously in my job managing the Council’s websites.

The past few weeks have been a bit crazy, first with the horrible bushfires in Victoria and then with some areas of Coff Harbour and surrounding areas being flooded when we had more than 200mm of rain in two days.

Russell Crowe, who has a home in Nana Glen near Coffs Harbour, and spends time there with his family now and then, was here for an NRL pre-season match of the South Sydney Rabbitohs, a team he partly owns.

During a live fundraising telethon broadcast nationally, he announced an iniative to raise funds to build a new community centre in one of the fire-ravaged areas in Victoria. Coffs Harbour City Council was to be the organiser and call centre for the appeal.

That ensured we had a couple of very busy days after that, organising all legalities, getting information up on the website and sending out media releases. (See the first Russell Crowe bushfire appeal media release and for further info see the second one.)

Other aspects of the job were responding to media enquiries, arranging interviews and photo opportunities, and editing and proofreading documents and letters from Council’s many departments and facilities before they were published or sent out.

One morning, I got to witness the release of Dodger, a koala who had been hit by a car several months ago and broke his leg. He had undergone surgery with the financial help of Council and was nursed back to full strength by members of WIRES, our local wildlife rescue organisation. The members of the local media, Dodger’s carers, the vets who had operated on him and myself were all very pleased to see Dodger quickly and happily climb up high into the tree he was released in. Let’s hope he stays in the forest and away from the highway! The release got good coverage in the local papers and on a regional television channel. (See the press release I wrote that led to the media covering the story.)

Anyway, just a little story to illustrate that public relations and press releases are part of what I do. If you’re looking to get a story out there, I may be able to help you. I have many years’ experience as a journalist and in public relations and know how to write an effective media release.

Get in touch with me, Micky Stuivenberg, Content Writer, if you need help with your public relations in Coffs Harbour, the NSW Mid North Coast or elsewhere.

A copywriter is a copywriter… right? Wrong! A copywriter specialising in print copywriting such as brochures doesn’t necessarily have the skills and knowledge needed to be a good copywriter for websites.

Sure, a ‘normal’ copywriter knows how to write a good piece of text that’s engaging and persuasive. But website copywriting involves a lot more than that.

A good website copywriter (in addition to writing good copy and understanding marketing):

• knows all the tricks to writing specifically for the web,
• knows how people behave online and how best to target and engage them,
• stays up to date with the latest best practices for websites and web content,
• is skilled and experienced in SEO and how to optimise web content in a natural way,
• ideally is also able to advise you on other matters relating to your website, such as design and usability.

These are just a few of the things you should expect from your web copywriter.

My name is Micky Stuivenberg. I’m an experienced website copywriter and content specialist. I’m also a web content editor, website consultant and certified Search Engine Optimiser.

Are you not getting many people on your website? Or are they leaving as soon as they arrive? Or maybe you have a new website but aren’t sure about the content.

Let me help you write your website content to make sure you’re using the right words and formats to get found in search engines, attract visitors, give them the information they want and convert them into customers.

I have been writing for the web since 2000 (see about me or portfolio) and know exactly what’s involved.

Don’t spend any more time struggling, let’s discuss what I can do for you. Let’s get you some structured, logical, optimised, well-written and easy to read website content! Contact me.