Archive for the ‘My Work Projects’ Category
Over the years, I have helped plenty of businesses improve their online presence. I’ve reviewed websites, done keyword research, edited and optimised web content and helped businesses with links, listings and social media.
Local businesses often need the most help, and I am happy to be of assistance where I can – regardless of what the business or organisation does or sells. Funnily enough, when I look back at my list of clients since 2008, some industries seem over-represented in the wide cross-section of businesses that have come to me for help.
I have had multiple accommodation providers, dentists (such as this Coffs Harbour dentist), accountants and physiotherapists as clients, for instance.
Accommodation websites are among my favourites.
I love working on these websites and improving them - making changes that help real potential guests find the site more easily in Google. The basis for any such SEO work is finding specific keyword phrases that potential customers may use and optimising the site for those keywords.
It’s the 8th of the 8th – Content Writer’s business birthday!
I officially launched by copywriting and web/SEO consulting business on 08/08/08 so today it’s turning 4.
Triple W Communications Pty Ltd, which it’s a part of, is much older than that, but I started working for myself full-time on the 8th of August 2008.
Some stats and observations
In last year’s blog post celebrating my 3rd business birthday, I noted I had worked for 54 different clients that past year.
That stat has remained almost the same this year (August 2011 – August 2012). A quick count shows I’ve worked for 55 different clients, but it’s worth noting that I have had more repeat work from clients this year than in the year before.
Also, I feel I have been able to strike a better work-life balance in my fourth year. I’ve travelled more (yay!) and spent fewer weekends holed up in my office (yay again!).
Is your website optimised for search engines? That’s great. The big question, however, is which keyword phrases your pages are optimised for – and do people actually type those terms into search engines?
Many websites obviously rank well for their own business name, brand or product names. Unless your branded names are incredibly common, it’s not hard at all to rank well for these, particularly if they are in your domain name or page URLs.
It’s the more generic keyword phrases your target market may be using that you want to know about, so you can optimise your pages for them and get new people (potential customers) who don’t yet know about you to find your website. You want to find the search terms people use when looking for the type of products/services you offer and target those.
I love writing about destinations and things to do and see. I’ve worked for a travel magazine before and been involved in travel websites for more than a decade. In my current job, I’m lucky to regularly get copywriting jobs for tourism destinations, attractions and places to stay.
There’s no destination I know better and have written more about than Coffs Harbour and the surrounding Coffs Coast on the beautiful North Coast of New South Wales. This is where I’ve lived since 2005 and it’s a wonderful part of the world.
The Coffs Harbour Jetty is the city’s most popular suburb and encompasses the harbour, marina and the historic jetty (pier) it’s named after.
This suburb is currently being rebranded as an urban village with the name “Jetty Harbourside”. It really is like a seaside village but it has everything you need plus it’s just 3 minutes by car from the Coffs Harbour City Centre and 5 minutes from the airport.
I love “my” Jetty suburb and I was thrilled to be given the opportunity to write the copy for a new brochure promoting the Jetty Harbourside village to both visitors and locals.
The 8th of the 8th marks the anniversary of my business: I officially started my SEO copywriting & web consultancy business on 08/08/2008. So today is Content Writer’s 3rd birthday.
My business has enjoyed steady success right from the start and I’m still really happy doing what I do. There has never been a moment that I have been without work – but luckily enough I have been able to take a few short breaks while putting new projects on hold for a while.
I have however also sacrificed quite a few evenings and weekends to work and my goal for year 4 is to plan my work better and not to agree to deadlines that are too tight, so that there is enough time to finish work during normal business hours.
Because my website continues to perform very well in search engines, more clients than I can take on find me via Google and I have never needed to advertise my business.
Some quick stats about Content Writer’s 3rd year in business:
My main occupation is web copywriter. Sometimes clients like me to do everything for them: create the website and do copywriting and SEO for it. I love doing those projects.
However, for this particular project, the brief was the other way around – all the content would be supplied, but could I create the website around it? Well, yes, I could. So I did.
I’ve found that WordPress has made the process of creating a good, user-friendly and search engine optimised website a whole lot easier. And I love handing a WordPress website over to clients because I know they’ll be able to add and change their content quite easily with WordPress as the CMS.
Sometimes, website owners want their website (read: their homepage) to rank well for so many different SEO keyword phrases that there is no focus and in the end, the website doesn’t rank well for any of them.
My tips for focusing your SEO keywords so they’re more effective:
I realised I haven’t blogged about a work project for quite some time – probably because I’ve been so busy trying to meet deadlines that I simply haven’t allowed myself the time for it.
One interesting project I recently finished was rewriting an Ebook for Kylie Hammond Executive Search & Coaching Group.
The Australian-based but internationally operating firm helps top executives find and secure suitable employment and places top talent with blue-chip and other reputable companies in Australia and overseas.
Kylie Hammond engaged my services to restructure and rewrite a complimentary Ebook the fim has been giving away on its site for free for a while: The Executive Candidate Survival Guide.