Content Writer Micky's Blog

Here’s another finished project that I’d like to report on in my blog: a new website for Park Beach Physiotherapy & Sports Injury Clinic, Coffs Harbour, NSW, Australia.

I’ve designed the website myself and have written all the SEO content based on information provided by Park Beach Physio. The site is fully optimised in terms of design, page names and titles, META tags and content.

With just one back link at this point (from my site), the new website already ranks second, third and fourth on Google Australia for most of the important keyword combinations (variations of Coffs Harbour physiotherapy / physiotherapists Coffs Harbour and Pilates Coffs Harbour / Pilates classes Coffs Harbour etc.).

It even ranks #1 already if you search for ‘sports physiotherapists coffs harbour’.  The homepage also immediately picked up a Google PR2 (page rank).

I’ve used a photo slideshow at the top of the website, instead of a static banner. We had a number of good images we could use and I thought this was a great way of showing them. They slowly roll from right to left and it’s in a loop so the same photos come around again when the series has reached the end. Visitors can look at the photos at their own leisure.

I created the moving photo banner (have a look) with Amara Flash Slideshow Builder, which is a great tool that doesn’t cost much and is very easy to use & flexible when you want to make changes later on.

The website contains all the information about Coffs Harbour Pilates classes at this fully equipped Pilates studio and it mentions and shows some of the equipment used. There’s emphasis on the fact that at Park Beach Physio, you get physiotherapy guided Pilates and an individual Pilates program based on your needs and limitations. It also has all the physiotherapy & Pilates pricing information, hopefully reducing some repetitive phone enquiries.

This project is another good example of a complete Web Design, SEO & Content package that I can do for clients.

Many other web design companies only hand a design (an empty template) to their clients and leave it up to them to populate the site with content. Often, the resulting pages are NOT optimised for search engines so are difficult to find in Google etc., and are written from the company’s point of view rather than speaking directly to the visitor/potential client. That business will then lose out on traffic, i.e. customers, i.e. potential buyers, i.e. money!

Interested in getting an optimised website and/or content, or need an SEO review or copywriting or editing services? Contact me, Content Writer, to discuss your project or ask for a quote.