In this post, I’ll try to take away some of the mystery that surrounds Search Engine Optimisation (SEO) and give you some tips on what you can do to further optimise your website and get better rankings in Google and other search engines.
As an SEO web content writer, I specialise in creating clear, professional, persuasive and search engine friendly content for websites.
What I usually provide for my clients is:
- Optimised Page Title
- Optimised META Description
- Optimised Page Content – including headings, subheadings and links to other pages
I will make sure to include the important SEO keywords for that particular page in the page title, META description, heading, subheadings, internal links and several times throughout the body copy, particularly in the first few paragraphs. These are important factors for SEO success.
However, it doesn’t stop there. You can do more to optimise your website.
Here are 5 further SEO tips:
- Domain name: If possible, register a domain name that includes some of your important keywords (e.g. my domain name is www.contentwriter.com.au and that helps with my SEO).
- Page names: Give your pages descriptive names by including the important words for that page (e.g. my page about web design is not called /page6.html or anything but http://www.contentwriter.com.au/web-design.html)
- Hosting: Use a web host in the country where you mainly provide your services. If you mostly target Australians, use a web host in Australia. Search engines tend to mostly show sites that are hosted in the country where the searcher is located.
- Images: You can optimise your page further through the photos and graphics on your page: Include keywords in the file names (e.g. metal-roof-repairs.jpg rather than picture4.jpg) and the ALT tag.
- Back links: It’s good to have some incoming links to your site from other websites. However, NEVER use automatic link submission services and NEVER submit your site in bulk to random websites, portals and link farms. This is almost guaranteed to actually HURT your website rankings. Instead, spend some time to find reliable websites with a related theme and try to get a link from there, ask your customers or suppliers to link to you or get listings from authoritative business directories. It’s crucial that the link to your website includes important SEO keywords in the anchor text. Having a link to your site that looks like this - Please visit www.contentwriter.com.au – won’t do you any good (well, you may get some visitors from it but it does nothing for your SEO). Much better would be: Please visit the SEO Web Content Writer website.
This is not a conclusive list of SEO factors but they are some of the major points to take in to account.
Good luck getting better rankings for your important keyword combinations! If you need help with the search engine optimisation of your website or with your web content, please contact me – Content Writer Micky Stuivenberg for a quote or to discuss what I can do for you.
NB – Also don’t forget the potential power of Social Media. Set up a Twitter account and a Facebook page. You can use good keyword combinations in your Twitter account if your company or brand name is not that well known. For instance, I have just set up http://twitter.com/weightlossnsw for a client.