writing for the web

Writing for websites is different from any other kind of writing.

Visitors to websites don't spend a lot of time reading the text on the screen. They quickly scan the page with their eyes and will switch off in seconds if they don't read anything that interests them.

Web content has to ensure people quickly find what they're looking for.

Here are some important web writing pointers:

• Organise your copy in a logical way.


• Immediately cut to the chase. Don't use more words than necessary. Keep sentences short.


• Put the most important information right at the top.


• Use a professional writing style but a personal tone of voice.


• Use bullet points, subheadings and bolded text or different colours to make it easy for visitors to quickly 'scan' a page with their eyes (everyone is in a hurry).


• Target the writing to the visitor of your website, your potential customer.


• Optimise content for search engines (search engine optimisation or SEO) and use relevant keywords and key phrases to help increase your search engine ranking.


• Use hyperlinks in the text to guide the visitor to related or important pages, such as the 'buy' or 'sign up' page. Make sure the link label explains where the visitor is taken.
  

I have been writing website content since 1999. Why not discuss your website content with me, an experienced and SEO certified web writing professional, and see how I can help you?

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