I’m passionate about helping small business owners or employees improve the online presence of their business.
Social media marketing plays an increasingly large role in marketing your business online.
Unfortunately, there are still many people in business that don’t quite know where to start with Facebook, Twitter and other social media marketing channels. Or they’ve started and are stuck – not knowing how to make the most of social media for their business.
On 4 August 2011, I gave a presentation about social media marketing for businesses to about 100 women at an event organised by the Coffs Coast Business Women’s Network in Coffs Harbour NSW, Australia.
Have you ever wondered whether you should set your blog homepage to show full blog posts or post extracts/excerpts only with a link to read more? Or maybe a combination?
What do most blog readers prefer? I asked myself this question recently and some quick online research didn’t give me a definitive answer.
I asked around on Twitter, but got mixed responses. So I set up a survey (in the form of a quick poll question, with an optional field for comments) to try to get a better idea of what blog readers prefer.
The outcome may surprise some. And the comments help remind us that everyone has different habits and preferences and that includes the way people like to read blogs.
How often do you read or hear something like this: “Social media is a MUST for business these days.” Or: “Your business NEEDS to be on Twitter and Facebook!”
Hardly a day goes by without seeing another story about the importance of social media and the need for businesses to be active on social networks such as Facebook and Twitter.
Almost all speakers at business networking events tell their audience they would be fools to ignore the power of social media. In fact, I went to an ETC Business Leaders event in Coffs Harbour just yesterday (17 May 2011) where David Koch (“Kochie”) reminded the more than 300 business people in the room they needed to be on Twitter and Facebook if they’re serious about their business.
And I agree. Most businesses can benefit greatly from social media interaction. But only if you know what you’re doing, otherwise it can be a waste of your time.