In this post, I’ll try to take away some of the mystery that surrounds Search Engine Optimisation (SEO) and give you some tips on what you can do to further optimise your website and get better rankings in Google and other search engines.
As an SEO web content writer, I specialise in creating clear, professional, persuasive and search engine friendly content for websites.
What I usually provide for my clients is:
- Optimised Page Title
- Optimised META Description
- Optimised Page Content – including headings, subheadings and links to other pages
I will make sure to include the important SEO keywords for that particular page in the page title, META description, heading, subheadings, internal links and several times throughout the body copy, particularly in the first few paragraphs. These are important factors for SEO success.
However, it doesn’t stop there. You can do more to optimise your website.
August 8, 2009 marks exactly one year since I officially started working full time for myself as an SEO Web Copywriter (on the auspicious date of 08/08/08). Yes, it’s my ‘business birthday’! 🙂
I’m very happy to report that it’s been a huge success! I’ve been consistently busy with a steady stream of new projects and clients, particularly since January this year.
Some of my achievements over the past year
I recently created a new website for Roofing Matters, a reroofing and roof repair company based in Coffs Harbour and doing roof replacements throughout the NSW North and Mid North Coast.
Roofing Matters did have a very basic website but there was no real design in place nor any content explaining what the company does. Hardly anyone could find the previous site and if they did, there wasn’t much information there for them.
I designed the website and wrote all the content for the site based on various conversations I had with the client. It’s a small but clean, lean and effective website.
In addition to being a web copywriter and SEO specialist, I am also a freelance journalist. One project that I’ve worked on in that capacity in recent weeks has just been published, and doesn’t it look great!
The project saw me researching and writing 16 stories for an 8-page sponsored newspaper supplement about the Coffs Harbour Regional Airport. The supplement was delivered as a wrap-around to today’s Coffs Coast Independent newspaper which is delivered door to door in the Coffs Coast area.
For this project, I’ve worked closely with the Airport Manager and have interviewed more than a dozen people, done a lot of research and spent many mornings and afternoons touring and hanging around the Coffs Harbour Airport.
I recently completed another copywriting project. I wrote the text for a flyer for a new website, BuyAustralianMade.com.au. The aim was to convince manufacturers of products made in Australia to have their goods featured in the product directory of this website.
I gathered the strongest selling points, wrote the copy up in easy to read blocks of text with subheadings and bullet points, and the Melbourne graphic designer turned it into an attractive looking flyer.