I wrote an article for the ETC Business Club’s ‘Doing Business’ column about getting your local business online for free. It was published in today’s Coffs Coast Advocate (Friday 29 May 2009). You can read it here:
The article is an abridged version of my earlier blog post for Local Business to Get more exposure in Google for free, with the addition of some tips on using Twitter as part of your company’s marketing communications strategy.
Say what you like and think what you will about Twitter – it can be a really useful tool for local businesses if used right. It’s not difficult and doesn’t have to take up much time at all.
If you have any questions or would like my help in getting your business effective exposure online and making it more successful, check out some other pages on my SEO & copywriting website or get in touch with me, Micky Stuivenberg of Triple W Communications Pty Ltd.
I was recently asked to become a part-time online Tutor at the well established Search Engine College. I have now started in that role and am really enjoying it!
I currently tutor about half a day per week, mostly grading student assignments, which I do on top of my regular work writing and editing copy and doing SEO and websites for clients.
Search Engine College is a respected international company that offers short self-study and certification courses in Search Engine Optimisation and related disciplines.
Writing content for websites is never the same. I deal with completely different clients with completely different requirements and preferences and write about completely different subject matters. What I like about my job is that I learn so much about such a varied range of topics and industries.
One thing that all my website copywriting projects have in common, is that I approach things as if I were my client’s customer, the visitor to their website. I think “If I came to this website, what would I want to know, do, buy or find out?”
Then I make sure I write clear and concise copy that answers the most important questions and highlights the main benefits of the company’s products or services to the customer. This is especially important on the homepage or other main landing pages that people may come to straight from search engines or online ads.
Just another completed project I wanted to mention in my blog – writing appealing, search engine-friendly and sales-oriented website copy for Surfers Century Oceanside Apartments on the Gold Coast.
The website had existing pages but the content wasn’t very strong nor was it optimised for search engines. There were also a couple of blank or very short pages. New pages were also added to specifically target different types of visitors – couples, families and groups.
Is your small business easy to find in Google? No, I don’t mean by typing in your exact business name, that’s easy.
Does your business come up on the first search results page when you type in the kinds of products or services you offer, perhaps in combination with the town or city you’re located in or your service area?
Not only are more people going online (via computer, tablet or smartphone) to search for certain products, services, shops and restaurants, Google is also increasingly moving towards a more locally oriented search engine.
You may have noticed getting more and more search results targeted at your local area, often even without entering your location in the search box. Google seems to recognise that many people are actually searching for a business or service in their local area.
What do people type into the search box?