SEO content for Surfers Paradise apartments

Just another completed project I wanted to mention in my blog – writing appealing, search engine-friendly and sales-oriented website copy for Surfers Century Oceanside Apartments on the Gold Coast.

The website had existing pages but the content wasn’t very strong nor was it optimised for search engines. There were also a couple of blank or very short pages. New pages were also added to specifically target different types of visitors – couples, families and groups.

Gold Coast holiday accommodation is a very competitive market, and it can be difficult to differentiate between all the beachside holiday apartments in Surfers Paradise. For me, the project consisted of trying to understand what visitors want from their Gold Coast accommodation and highlighting exactly those positive points right away.

People coming to the website now immediately get confirmation, right in the first paragraph, that Surfers Century Resort is 4-star accommodation, very close to the beach, near all the shops and restaurants in Surfers Paradise, but in a quiet street, the apartments are modern, self-contained and have fantastic ocean views, and they are available at attractive rates. They can then read on or click on any of the other pages to get further details.

I hope that thanks to the new content, this client’s central Surfers Paradise accommodation will perform better in search engines and more people who visit the website will end up visiting Surfers Century Resort.

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