Is your small business easy to find in Google? No, I don’t mean by typing in your exact business name, that’s easy.
Does your business come up on the first search results page when you type in the kinds of products or services you offer, perhaps in combination with the town or city you’re located in or your service area?
Not only are more people going online (via computer, tablet or smartphone) to search for certain products, services, shops and restaurants, Google is also increasingly moving towards a more locally oriented search engine.
You may have noticed getting more and more search results targeted at your local area, often even without entering your location in the search box. Google seems to recognise that many people are actually searching for a business or service in their local area.