Posts Tagged ‘search engine optimisation’

SEO / SEM – The difference between organic search optimisation and paid search marketing

People often mix up the terms SEO and SEM.  They are actually two entirely different things. so I will clarify both terms below. We are basically talking about organic search engine optimisation (SEO) versus paid search engine marketing (SEM/PPC).

SEO = Search Engine Optimisation

SEM, PPC and SEO explainedWhen you do SEO for your website, you optimise it for the search terms (SEO keywords) you want to rank for in the search engines, so that people will be able to find your site better in the ‘normal’ (organic) search results.

If you know how to optimise your website and do it yourself, SEO doesn’t need to cost any money, only time and knowledge are needed.


5 SEO factors besides SEO content

In this post, I’ll try to take away some of the mystery that surrounds Search Engine Optimisation (SEO) and give you some tips on what you can do to further optimise your website and get better rankings in Google and other search engines.

As an SEO web content writer, I specialise in creating clear, professional, persuasive and search engine friendly content for websites.

What I usually provide for my clients is:

  • Optimised Page Title
  • Optimised META Description
  • Optimised Page Content – including headings, subheadings and links to other pages

I will make sure to include the important SEO keywords for that particular page in the page title, META description, heading, subheadings, internal links and several times throughout the body copy, particularly in the first few paragraphs. These are important factors for SEO success.

However, it doesn’t stop there. You can do more to optimise your website.


Recap: My Content Writer Business – 1 Year On

August 8, 2009 marks exactly one year since I officially started working full time for myself as an SEO Web Copywriter (on the auspicious date of 08/08/08). Yes, it’s my ‘business birthday’! 🙂

I’m very happy to report that it’s been a huge success! I’ve been consistently busy with a steady stream of new projects and clients, particularly since January this year.

Some of my achievements over the past year


New website for Coffs Harbour roof repair company

I recently created a new website for Roofing Matters, a reroofing and roof repair company based in Coffs Harbour and doing roof replacements throughout the NSW North and Mid North Coast.


Roofing Matters did have a very basic website but there was no real design in place nor any content explaining what the company does. Hardly anyone could find the previous site and if they did, there wasn’t much information there for them.

I designed the website and wrote all the content for the site based on various conversations I had with the client. It’s a small but clean, lean and effective website.


Article on Local Business SEO in Coffs Harbour newspaper

I wrote an article for the ETC Business Club’s ‘Doing Business’ column about getting your local business online for free. It was published in today’s Coffs Coast Advocate (Friday 29 May 2009). You can read it here:

Get your biz online for free - newspaper article 2009

The article is an abridged version of my earlier blog post for Local Business to Get more exposure in Google for free, with the addition of some tips on using Twitter as part of your company’s marketing communications strategy.

Say what you like and think what you will about Twitter – it can be a really useful tool for local businesses if used right. It’s not difficult and doesn’t have to take up much time at all.

If you have any questions or would like my help in getting your business effective exposure online and making it more successful, check out some other pages on my SEO & copywriting website or get in touch with me, Micky Stuivenberg of Triple W Communications Pty Ltd.