Sometimes, website owners want their website (mostly their homepage) to rank well for so many different SEO keyword phrases that there is no focus and in the end, the website doesn’t rank well for any of them.
Posts Tagged ‘SEO content’
Are you frustrated with your website and how it performs? You’re not alone. Many website owners (often people running a small business) are disappointed that their website isn’t very successful.
Even if your website was created by a professional web designer, there are still countless things that can be wrong with it. But perhaps they’re easily fixed – as long as you know what is actually causing the problems.
Let’s do some troubleshooting!
Here are some typical website problems with possible reasons & solutions:
Keyword research can be vital to the success of your website.
If you operate in a market with no or few competitors, it doesn’t really matter. People should be able to find your site if you just use common sense and let your website describe what you do.
However, in more competitive markets, it can be incredibly difficult to rank well for the keywords you think describe your products or services best – particularly if your website is still new.
You could be competing against hundreds, if not thousands, of other websites that are targeting the exact same keyword phrases as you. And it will be hard to outrank your competitors, because they may have many advantages over yours, such as:
People often mix up the terms SEO and SEM. They are actually two entirely different things. so I will clarify both terms below. We are basically talking about organic search engine optimisation (SEO) versus paid search engine marketing (SEM/PPC).
SEO = Search Engine Optimisation
When you do SEO for your website, you optimise it for the search terms (SEO keywords) you want to rank for in the search engines, so that people will be able to find your site better in the ‘normal’ (organic) search results.
If you know how to optimise your website and do it yourself, SEO doesn’t need to cost any money, only time and knowledge are needed.
In this post, I’ll try to take away some of the mystery that surrounds Search Engine Optimisation (SEO) and give you some tips on what you can do to further optimise your website and get better rankings in Google and other search engines.
As an SEO web content writer, I specialise in creating clear, professional, persuasive and search engine friendly content for websites.
What I usually provide for my clients is:
- Optimised Page Title
- Optimised META Description
- Optimised Page Content – including headings, subheadings and links to other pages
I will make sure to include the important SEO keywords for that particular page in the page title, META description, heading, subheadings, internal links and several times throughout the body copy, particularly in the first few paragraphs. These are important factors for SEO success.
However, it doesn’t stop there. You can do more to optimise your website.