Posts Tagged ‘SEO copywriting’

5 SEO factors besides SEO content

In this post, I’ll try to take away some of the mystery that surrounds Search Engine Optimisation (SEO) and give you some tips on what you can do to further optimise your website and get better rankings in Google and other search engines.

As an SEO web content writer, I specialise in creating clear, professional, persuasive and search engine friendly content for websites.

What I usually provide for my clients is:

  • Optimised Page Title
  • Optimised META Description
  • Optimised Page Content – including headings, subheadings and links to other pages

I will make sure to include the important SEO keywords for that particular page in the page title, META description, heading, subheadings, internal links and several times throughout the body copy, particularly in the first few paragraphs. These are important factors for SEO success.

However, it doesn’t stop there. You can do more to optimise your website.

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Recap: My Content Writer Business – 1 Year On

August 8, 2009 marks exactly one year since I officially started working full time for myself as an SEO Web Copywriter (on the auspicious date of 08/08/08). Yes, it’s my ‘business birthday’! 🙂

I’m very happy to report that it’s been a huge success! I’ve been consistently busy with a steady stream of new projects and clients, particularly since January this year.

Some of my achievements over the past year

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I’m now a Tutor at Search Engine College

I was recently asked to become a part-time online Tutor at the well established Search Engine College. I have now started in that role and am really enjoying it!

I currently tutor about half a day per week, mostly grading student assignments, which I do on top of my regular work writing and editing copy and doing SEO and websites for clients.

Search Engine College is a respected international company that offers short self-study and certification courses in Search Engine Optimisation and related disciplines.

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Content Writing: Answering website visitors’ main questions

Writing content for websites is never the same. I deal with completely different clients with completely different requirements and preferences and write about completely different subject matters. What I like about my job is that I learn so much about such a varied range of topics and industries.

One thing that all my website copywriting projects have in common, is that I approach things as if I were my client’s customer, the visitor to their website. I think “If I came to this website, what would I want to know, do,  buy or find out?” 

Then I make sure I write clear and concise copy that answers the most important questions and highlights the main benefits of the company’s products or services to the customer. This is especially important on the homepage or other main landing pages that people may come to straight from search engines or online ads.

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SEO content for Surfers Paradise apartments

Just another completed project I wanted to mention in my blog – writing appealing, search engine-friendly and sales-oriented website copy for Surfers Century Oceanside Apartments on the Gold Coast.

The website had existing pages but the content wasn’t very strong nor was it optimised for search engines. There were also a couple of blank or very short pages. New pages were also added to specifically target different types of visitors – couples, families and groups.

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