Posts Tagged ‘SEO’

SEO: 50 Google Ranking Factors in 2011

You know that Google – and other search engines – use many different signals to determine how to rank websites on their search results pages. But how many SEO ranking factors can you actually name? 10? 20?

Google says it takes more than 200 factors into account in its ranking algorithm while Bing claims to use over 1000 signals. Of course, these ranking factors are not made public. Search engine algorithms also change over time, with new signals being added and others dropped.

SEO experts have managed to get a pretty good grasp on at least the most imporant factors that play a role in search engine rankings.

Below, I’m listing 50 Google ranking factors that are important in 2011. For easy reference, I’ve put them into three different categories:


Focus on Only 2 SEO Keyword Phrases per Web Page

Sometimes, website owners want their website (mostly their homepage) to rank well for so many different SEO keyword phrases that there is no focus and in the end, the website doesn’t rank well for any of them.

My tips for focusing your SEO keywords so they’re more effective:


SEO Tips for Misspelled Brands or Company Names in Searches

If your company or brand name is commonly misspelled, you may miss out on targeted visitors to your website.

Why don’t you try it out?

Go to Google, Bing or Yahoo and type the common misspelling of your name into the search box. What results do you get?

Don’t worry: If your site is still right there as the top result because there is simply nothing else out there that has that misspelled word in it and outranks you, then you don’t have to worry about it – for the moment.

Worry: But what if other websites come up instead of yours and your site is nowhere to be seen? We already know that most people are either impatient or lazy online, so those are visitors – yes: potential paying customers – that you have lost, perhaps forever. Especially if there are competing sites above yours in the results.

Remember, these people are searching for your brand or company name. That means they are already highly qualified visitors who know about you and want to find out more about you. You can be sure you’re losing money if these people cannot find you easily.

So what can you do?


What’s wrong with my website?

Are you frustrated with your website and how it performs? You’re not alone. Many website owners (often people running a small business) are disappointed that their website isn’t very successful.

Even if your website was created by a professional web designer, there are still countless things that can be wrong with it. But perhaps they’re easily fixed – as long as you know what is actually causing the problems.

Let’s do some troubleshooting!

Here are some typical website problems with possible reasons & solutions:


Learn SEO content writing – Online SEO & writing courses

Want to learn more about Search Engine Optimisation (SEO) and Writing for the Web (Content Writing)?

Here are some SEO and Web Copywriting courses I recommend. These courses can be taken online, in your own time and at your own pace, making it very convenient.

I have taken courses myself in the past with both Search Engine College and Sydney Writers’ Centre, and I can vouch for the reliability of these course providers, while Moz and SEO Book are well-known international leaders in the SEO industry.

All organisations are run professionally by experts and you’ll get true value for your money.