Keyword research can be vital to the success of your website.
If you operate in a market with no or few competitors, it doesn’t really matter. People should be able to find your site if you just use common sense and let your website describe what you do.
However, in more competitive markets, it can be incredibly difficult to rank well for the keywords you think describe your products or services best – particularly if your website is still new.
You could be competing against hundreds, if not thousands, of other websites that are targeting the exact same keyword phrases as you. And it will be hard to outrank your competitors, because they may have many advantages over yours, such as: