Posts Tagged ‘tourism’

Effective SEO for accommodation providers

Over the years, I have helped plenty of businesses improve their online presence. I’ve reviewed websites, done keyword research, edited and optimised web content and helped businesses with links, listings and social media.

Local businesses often need the most help, and I am happy to be of assistance where I can – regardless of what the business or organisation does or sells. Funnily enough, when I look back at my list of clients since 2008, some industries seem over-represented in the wide cross-section of businesses that have come to me for help.

I have had multiple accommodation providers, dentists (such as this Coffs Harbour dentist), accountants and physiotherapists as clients, for instance.

Accommodation websites are among my favourites.

I love working on these websites and improving them – making changes that help real potential guests find the site more easily in Google. The basis for any such SEO work is finding specific keyword phrases that potential customers may use and optimising the site for those keywords.


Writing copy for destination guide

Coffs Harbour Jetty Harbourside brochure 2011 cover imageI love writing about destinations and things to do and see. I’ve worked for a travel magazine before and been involved in travel websites for more than a decade. In my current job, I’m lucky to regularly get copywriting jobs for tourism destinations, attractions and places to stay.

There’s no destination I know better and have written more about than Coffs Harbour and the surrounding Coffs Coast on the beautiful North Coast of New South Wales. This is where I’ve lived since 2005 and it’s a wonderful part of the world.

The Coffs Harbour Jetty is the city’s most popular suburb and encompasses the harbour, marina and the historic jetty (pier) it’s named after.

This suburb is currently being rebranded as an urban village with the name “Jetty Harbourside”. It really is like a seaside village but it has everything you need plus it’s just 3 minutes by car from the Coffs Harbour City Centre and 5 minutes from the airport.

I love “my” Jetty suburb and I was thrilled to be given the opportunity to write the copy for a new brochure promoting the Jetty Harbourside village to both visitors and locals.


Blog about Coffs Harbour activities and attractions

I live in Coffs Harbour on the Mid North Coast of New South Wales in Australia and I love it here. I have been writing content, stories and editorials for Coffs Coast Marketing for several years, helping to promote the Coffs Coast region – which is what the area around Coffs Harbour is called – to tourists and visitors.

My blog describing fun things to do in & around Coffs Harbour

But there are many things that are so lovely here that I just feel like sharing with more people. Not just visitors, but also people who have lived here a long time, or who have just moved here.

That’s why in January, I decided to start a blog about Coffs Harbour activities and fun things to do here, written mostly from personal experience and featuring my own photos. The URL of the website is