Posts Tagged ‘web content writer’

5 Years On: Insights from a Successful SEO Web Copywriter

Five years ago, before the whole world was talking about content marketing and the importance of quality, well-written, valuable web content, I had an idea. I acted upon it. And became successful.

This post explains why I became a dedicated web copywriter 5 years ago, and why I believe I will still be doing this 5 years from now.

This is what I had identified back in 2008:

Celebrating my 5th web copywriting business anniversary

  • The internet was filled with fantastically designed websites – most of which had really crappy content
  • Many businesses were still copying their brochure text straight onto their website, with no usability in mind
  • Very few website owners understood SEO and were at a loss as to how to get people onto their website
  • SEO was still mostly seen as a technical skill and not many copywriters knew anything about it

My conclusion:

  • There was a need for good copywriters with sound knowledge of writing for the web, PR/marketing, website usability and SEO.
    And that was me!

Recap: My Content Writer Business – 1 Year On

August 8, 2009 marks exactly one year since I officially started working full time for myself as an SEO Web Copywriter (on the auspicious date of 08/08/08). Yes, it’s my ‘business birthday’! ūüôā

I’m very happy to report that it’s been a huge success! I’ve been consistently busy with a steady stream of new projects and clients, particularly¬†since January this year.

Some of my achievements over the past year


New website for Coffs Harbour roof repair company

I recently created a new website for Roofing Matters, a reroofing and roof repair company based in Coffs Harbour and doing roof replacements throughout the NSW North and Mid North Coast.


Roofing Matters did have a very basic website but there was no real design in place nor any content explaining¬†what the company does. Hardly anyone could find the previous site and if they did, there wasn’t much information there for them.

I designed the website and wrote all the content for the site based on various conversations I had with the client. It’s a small but clean, lean and effective website.


I’m now a Tutor at Search Engine College

I was recently asked to become a part-time online Tutor at the well established Search Engine College. I have now started in that role and am really enjoying it!

I currently tutor about half a day per week, mostly grading student assignments, which I do on top of my regular work writing and editing copy and doing SEO and websites for clients.

Search Engine College is a respected international company that offers short self-study and certification courses in Search Engine Optimisation and related disciplines.


Content Writing: Answering website visitors’ main questions

Writing content for websites is never the same. I deal with completely different clients with completely different requirements and preferences and write about completely different subject matters. What I like about my job is that I learn so much about such a varied range of topics and industries.

One thing that all my website copywriting projects have in common, is that I approach things as if I were my client’s customer, the visitor to their website.¬†I¬†think “If I came to this website, what would I want to¬†know, do,¬† buy or find out?”¬†

Then I make sure I write clear and concise copy that answers¬†the most¬†important questions and¬†highlights the main benefits of the company’s products or services¬†to the customer. This is especially important on the homepage or other main landing pages that people may come to straight from search engines or online ads.