Posts Tagged ‘web content writer’

5 Years On: Insights from a Successful SEO Web Copywriter

Five years ago, before the whole world was talking about content marketing and the importance of quality, well-written, valuable web content, I had an idea. I acted upon it. And became successful.

This post explains why I became a dedicated web copywriter 5 years ago, and why I believe I will still be doing this 5 years from now.

This is what I had identified back in 2008:

Celebrating my 5th web copywriting business anniversary

  • The internet was filled with fantastically designed websites – most of which had really crappy content
  • Many businesses were still copying their brochure text straight onto their website, with no usability in mind
  • Very few website owners understood SEO and were at a loss as to how to get people onto their website
  • SEO was still mostly seen as a technical skill and not many copywriters knew anything about it

My conclusion:

  • There was a need for good copywriters with sound knowledge of writing for the web, PR/marketing, website usability and SEO.
    And that was me!
(more…)

Recap: My Content Writer Business – 1 Year On

August 8, 2009 marks exactly one year since I officially started working full time for myself as an SEO Web Copywriter (on the auspicious date of 08/08/08). Yes, it’s my ‘business birthday’! 🙂

I’m very happy to report that it’s been a huge success! I’ve been consistently busy with a steady stream of new projects and clients, particularly since January this year.

Some of my achievements over the past year

(more…)

New website for Coffs Harbour roof repair company

I recently created a new website for Roofing Matters, a reroofing and roof repair company based in Coffs Harbour and doing roof replacements throughout the NSW North and Mid North Coast.

roof-repair-website-coffsharbour

Roofing Matters did have a very basic website but there was no real design in place nor any content explaining what the company does. Hardly anyone could find the previous site and if they did, there wasn’t much information there for them.

I designed the website and wrote all the content for the site based on various conversations I had with the client. It’s a small but clean, lean and effective website.

(more…)

I’m now a Tutor at Search Engine College

I was recently asked to become a part-time online Tutor at the well established Search Engine College. I have now started in that role and am really enjoying it!

I currently tutor about half a day per week, mostly grading student assignments, which I do on top of my regular work writing and editing copy and doing SEO and websites for clients.

Search Engine College is a respected international company that offers short self-study and certification courses in Search Engine Optimisation and related disciplines.

(more…)

Content Writing: Answering website visitors’ main questions

Writing content for websites is never the same. I deal with completely different clients with completely different requirements and preferences and write about completely different subject matters. What I like about my job is that I learn so much about such a varied range of topics and industries.

One thing that all my website copywriting projects have in common, is that I approach things as if I were my client’s customer, the visitor to their website. I think “If I came to this website, what would I want to know, do,  buy or find out?” 

Then I make sure I write clear and concise copy that answers the most important questions and highlights the main benefits of the company’s products or services to the customer. This is especially important on the homepage or other main landing pages that people may come to straight from search engines or online ads.

(more…)