Posts Tagged ‘web content’

Should your blog show post extracts or full posts? [Survey Results]

Have you ever wondered whether you should set your blog homepage to show full blog posts or post extracts/excerpts only with a link to read more? Or maybe a combination?

What do most blog readers prefer? I asked myself this question recently and some quick online research didn’t give me a definitive answer.

I asked around on Twitter, but got mixed responses. So I set up a survey (in the form of a quick poll question, with an optional field for comments) to try to get a better idea of what blog readers prefer.

The outcome may surprise some. And the comments help remind us that everyone has different habits and preferences and that includes the way people like to read blogs.

Recommendations are at the end of this post.


What’s wrong with my website?

Are you frustrated with your website and how it performs? You’re not alone. Many website owners (often people running a small business) are disappointed that their website isn’t very successful.

Even if your website was created by a professional web designer, there are still countless things that can be wrong with it. But perhaps they’re easily fixed – as long as you know what is actually causing the problems.

Let’s do some troubleshooting!

Here are some typical website problems with possible reasons & solutions:


5 SEO factors besides SEO content

In this post, I’ll try to take away some of the mystery that surrounds Search Engine Optimisation (SEO) and give you some tips on what you can do to further optimise your website and get better rankings in Google and other search engines.

As an SEO web content writer, I specialise in creating clear, professional, persuasive and search engine friendly content for websites.

What I usually provide for my clients is:

  • Optimised Page Title
  • Optimised META Description
  • Optimised Page Content – including headings, subheadings and links to other pages

I will make sure to include the important SEO keywords for that particular page in the page title, META description, heading, subheadings, internal links and several times throughout the body copy, particularly in the first few paragraphs. These are important factors for SEO success.

However, it doesn’t stop there. You can do more to optimise your website.


Content Writing: Answering website visitors’ main questions

Writing content for websites is never the same. I deal with completely different clients with completely different requirements and preferences and write about completely different subject matters. What I like about my job is that I learn so much about such a varied range of topics and industries.

One thing that all my website copywriting projects have in common, is that I approach things as if I were my client’s customer, the visitor to their website. I think “If I came to this website, what would I want to know, do,  buy or find out?” 

Then I make sure I write clear and concise copy that answers the most important questions and highlights the main benefits of the company’s products or services to the customer. This is especially important on the homepage or other main landing pages that people may come to straight from search engines or online ads.


SEO content for Surfers Paradise apartments

Just another completed project I wanted to mention in my blog – writing appealing, search engine-friendly and sales-oriented website copy for Surfers Century Oceanside Apartments on the Gold Coast.

The website had existing pages but the content wasn’t very strong nor was it optimised for search engines. There were also a couple of blank or very short pages. New pages were also added to specifically target different types of visitors – couples, families and groups.