Posts Tagged ‘web copywriting’

Learn SEO content writing – Online SEO & writing courses

Want to learn more about Search Engine Optimisation (SEO) and Writing for the Web (Content Writing)?

Here are some SEO and Web Copywriting courses I recommend. These courses can be taken online, in your own time and at your own pace, making it very convenient.

I have taken courses myself in the past with both Search Engine College and Sydney Writers’ Centre, and I can vouch for the reliability of these course providers, while Moz and SEO Book are well-known international leaders in the SEO industry.

All organisations are run professionally by experts and you’ll get true value for your money.

(more…)

Recap: My Content Writer Business – 1 Year On

August 8, 2009 marks exactly one year since I officially started working full time for myself as an SEO Web Copywriter (on the auspicious date of 08/08/08). Yes, it’s my ‘business birthday’! ūüôā

I’m very happy to report that it’s been a huge success! I’ve been consistently busy with a steady stream of new projects and clients, particularly¬†since January this year.

Some of my achievements over the past year

(more…)

Content Writing: Answering website visitors’ main questions

Writing content for websites is never the same. I deal with completely different clients with completely different requirements and preferences and write about completely different subject matters. What I like about my job is that I learn so much about such a varied range of topics and industries.

One thing that all my website copywriting projects have in common, is that I approach things as if I were my client’s customer, the visitor to their website.¬†I¬†think “If I came to this website, what would I want to¬†know, do,¬† buy or find out?”¬†

Then I make sure I write clear and concise copy that answers¬†the most¬†important questions and¬†highlights the main benefits of the company’s products or services¬†to the customer. This is especially important on the homepage or other main landing pages that people may come to straight from search engines or online ads.

(more…)

SEO content for Surfers Paradise apartments

Just another completed project I wanted to mention in my blog Рwriting appealing, search engine-friendly and sales-oriented website copy for Surfers Century Oceanside Apartments on the Gold Coast.

The website had existing pages but the content wasn’t very strong nor was it optimised for search engines. There were also a couple of blank or very short pages. New pages were also added to specifically target different types of visitors¬†– couples, families and groups.

(more…)

Content Writer’s professional New Year’s Resolutions for 2009

At the start of a new year, I’ve made a few resolutions – or really, a list of things I’m determined to do in 2009, career-wise.

They’re all¬†related¬†to my diverse profession as a copywriter, website consultant, search engine optimiser, content specialist, public relations consultant¬†and freelance journalist.

(more…)