Posts Tagged ‘web’

SEO: 50 Google Ranking Factors in 2011

You know that Google – and other search engines – use many different signals to determine how to rank websites on their search results pages. But how many SEO ranking factors can you actually name? 10? 20?

Google says it takes more than 200 factors into account in its ranking algorithm while Bing claims to use over 1000 signals. Of course, these ranking factors are not made public. Search engine algorithms also change over time, with new signals being added and others dropped.

SEO experts have managed to get a pretty good grasp on at least the most imporant factors that play a role in search engine rankings.

Below, I’m listing 50 Google ranking factors that are important in 2011. For easy reference, I’ve put them into three different categories:


Content Writer’s professional New Year’s Resolutions for 2009

At the start of a new year, I’ve made a few resolutions – or really, a list of things I’m determined to do in 2009, career-wise.

They’re all related to my diverse profession as a copywriter, website consultant, search engine optimiser, content specialist, public relations consultant and freelance journalist.


Writing for the web – 10 basic tips

Writing for websites is different from any other kind of writing.

Visitors to websites don’t spend a lot of time reading text on a website. They quickly scan the page with their eyes and will leave in just seconds if they don’t see anything that interests them or that answers the question they had.

Web content has to ensure people quickly find what they’re looking for. They have to know immediately that they’ve come to the right page, otherwise you my have lost them forever.

Here are some important web writing tips to start with: