Archive for the ‘Evergreen posts’ Category

Why I don’t want to grow my business bigger

We’ve all seen articles with headlines like this:

10 Ways to Grow Your Business

Things to Consider when Growing Your Business

How to Grow Your Business and Dominate the World!

Twitter is often filled with such headlines, linking to stories that promise to teach you how to make your business bigger.

Well, guess what? I’m not interested, thank you very much.

Bigger isn’t necessarily better.

I run a small business. It’s successful. I’m happy. My clients are happy. And I wouldn’t want to change a thing.

7 Reasons I like my business to stay small:


What’s wrong with my website?

Are you frustrated with your website and how it performs? You’re not alone. Many website owners (often people running a small business) are disappointed that their website isn’t very successful.

Even if your website was created by a professional web designer, there are still countless things that can be wrong with it. But perhaps they’re easily fixed – as long as you know what is actually causing the problems.

Let’s do some troubleshooting!

Here are some typical website problems with possible reasons & solutions:


Learn SEO content writing – Online SEO & writing courses

Want to learn more about Search Engine Optimisation (SEO) and Writing for the Web (Content Writing)?

Here are some SEO and Web Copywriting courses I recommend. These courses can be taken online, in your own time and at your own pace, making it very convenient.

I have taken courses myself in the past with both Search Engine College and Sydney Writers’ Centre, and I can vouch for the reliability of these course providers, while Moz and SEO Book are well-known international leaders in the SEO industry.

All organisations are run professionally by experts and you’ll get true value for your money.


SEO / SEM – The difference between organic search optimisation and paid search marketing

People often mix up the terms SEO and SEM.  They are actually two entirely different things. so I will clarify both terms below. We are basically talking about organic search engine optimisation (SEO) versus paid search engine marketing (SEM/PPC).

SEO = Search Engine Optimisation

SEM, PPC and SEO explainedWhen you do SEO for your website, you optimise it for the search terms (SEO keywords) you want to rank for in the search engines, so that people will be able to find your site better in the ‘normal’ (organic) search results.

If you know how to optimise your website and do it yourself, SEO doesn’t need to cost any money, only time and knowledge are needed.


Local Businesses: Get more exposure in Google for free

Is your small business easy to find in Google? No, I don’t mean by typing in your exact business name, that’s easy.

Does your business come up on the first search results page when you type in the kinds of products or services you offer, perhaps in combination with the town or city you’re located in or your service area?

Not only are more people going online (via computer, tablet or smartphone) to search for certain products, services, shops and restaurants, Google is also increasingly moving towards a more locally oriented search engine.

You may have noticed getting more and more search results targeted at your local area, often even without entering your location in the search box. Google seems to recognise that many people are actually searching for a business or service in their local area.

What do people type into the search box?