Archive for the ‘My Business’ Category

Content Writer sports a fresh new look

As of 17 April 2015, this website has a new look. My first redesign in more than 7 years. I’ve adopted a new set of colours and have finally transferred all my old, static pages onto WordPress. My website and blog are now also tied in together much better.

Screenshot of my old HTML website (2007-2015)

This is what my HTML website looked like from late 2007 to early 2015.

From HTML to WordPress

I built my first Content Writer website all by myself, using HTML and Dreamweaver, back in 2007.

Only one or two very minor make-overs followed in the next few years, plus the addition of a WordPress blog – a platform I chose in late 2008 when the choice of platform wasn’t as easy as it is now.


5 Years On: Insights from a Successful SEO Web Copywriter

Five years ago, before the whole world was talking about content marketing and the importance of quality, well-written, valuable web content, I had an idea. I acted upon it. And became successful.

This post explains why I became a dedicated web copywriter 5 years ago, and why I believe I will still be doing this 5 years from now.

This is what I had identified back in 2008:

Celebrating my 5th web copywriting business anniversary

  • The internet was filled with fantastically designed websites – most of which had really crappy content
  • Many businesses were still copying their brochure text straight onto their website, with no usability in mind
  • Very few website owners understood SEO and were at a loss as to how to get people onto their website
  • SEO was still mostly seen as a technical skill and not many copywriters knew anything about it

My conclusion:

  • There was a need for good copywriters with sound knowledge of writing for the web, PR/marketing, website usability and SEO.
    And that was me!

Celebrating 4 years as a full-time SEO / Web Copywriter and Consultant

It’s the 8th of the 8th – Content Writer’s business birthday!

I officially launched by copywriting and web/SEO consulting business on 08/08/08 so today it’s turning 4.

Triple W Communications Pty Ltd, which it’s a part of, is much older than that, but I started working for myself full-time on the 8th of August 2008.

Some stats and observations

In last year’s blog post celebrating my 3rd business birthday, I noted I had worked for 54 different clients that past year.

That stat has remained almost the same this year (August 2011 – August 2012). A quick count shows I’ve worked for 55 different clients, but it’s worth noting that I have had more repeat work from clients this year than in the year before.

Also, I feel I have been able to strike a better work-life balance in my fourth year. I’ve travelled more (yay!) and spent fewer weekends holed up in my office (yay again!).


Why I don’t want to grow my business bigger

We’ve all seen articles with headlines like this:

10 Ways to Grow Your Business

Things to Consider when Growing Your Business

How to Grow Your Business and Dominate the World!

Twitter is often filled with such headlines, linking to stories that promise to teach you how to make your business bigger.

Well, guess what? I’m not interested, thank you very much.

Bigger isn’t necessarily better.

I run a small business. It’s successful. I’m happy. My clients are happy. And I wouldn’t want to change a thing.

7 Reasons I like my business to stay small:


Celebrating another successful year in business

The 8th of the 8th marks the anniversary of my business: I officially started my SEO copywriting & web consultancy business on 08/08/2008. So today is Content Writer’s 3rd birthday.

My business has enjoyed steady success right from the start and I’m still really happy doing what I do. There has never been a moment that I have been without work – but luckily enough I have been able to take a few short breaks while putting new projects on hold for a while.

I have however also sacrificed quite a few evenings and weekends to work and my goal for year 4 is to plan my work better and not to agree to deadlines that are too tight, so that there is enough time to finish work during normal business hours.

Because my website continues to perform very well in search engines, more clients than I can take on find me via Google and I have never needed to advertise my business.

Some quick stats about Content Writer’s 3rd year in business: