Is your website optimised for search engines? That’s great. The big question, however, is which keyword phrases your pages are optimised for – and do people actually type those terms into search engines?
Many websites naturally rank well for their own business name, brand or product names. Unless your branded names are incredibly common, it’s not hard at all to rank well for these, particularly if the words are part of your domain name or page URLs.
It’s the more generic keyword phrases your target market may be using that you want to know about, so you can optimise your pages for them and get new people (potential customers) who don’t yet know about you to find your website. You want to find the search terms people use when looking for the type of products/services you offer and target those.