Posts Tagged ‘content writer’

5 Years On: Insights from a Successful SEO Web Copywriter

Five years ago, before the whole world was talking about content marketing and the importance of quality, well-written, valuable web content, I had an idea. I acted upon it. And became successful.

This post explains why I became a dedicated web copywriter 5 years ago, and why I believe I will still be doing this 5 years from now.

This is what I had identified back in 2008:

Celebrating my 5th web copywriting business anniversary

  • The internet was filled with fantastically designed websites – most of which had really crappy content
  • Many businesses were still copying their brochure text straight onto their website, with no usability in mind
  • Very few website owners understood SEO and were at a loss as to how to get people onto their website
  • SEO was still mostly seen as a technical skill and not many copywriters knew anything about it

My conclusion:

  • There was a need for good copywriters with sound knowledge of writing for the web, PR/marketing, website usability and SEO.
    And that was me!

Celebrating 4 years as a full-time SEO / Web Copywriter and Consultant

It’s the 8th of the 8th – Content Writer’s business birthday!

I officially launched by copywriting and web/SEO consulting business on 08/08/08 so today it’s turning 4.

Triple W Communications Pty Ltd, which it’s a part of, is much older than that, but I started working for myself full-time on the 8th of August 2008.

Some stats and observations

In last year’s blog post celebrating my 3rd business birthday, I noted I had worked for 54 different clients that past year.

That stat has remained almost the same this year (August 2011 – August 2012). A quick count shows I’ve worked for 55 different clients, but it’s worth noting that I have had more repeat work from clients this year than in the year before.

Also, I feel I have been able to strike a better work-life balance in my fourth year. I’ve travelled more (yay!) and spent fewer weekends holed up in my office (yay again!).


How often should you repeat your keywords?

Keyword density. That’s a term that refers to how many times you use a certain keyword phrase on a web page as a percentage of the total number of words on that page.

Some people offering SEO services hammer on about making sure your text has a certain keyword density (e.g. that 3% or 6% or whatever of your text should consist of your targeted keywords).

Well, guess what? That’s nonsense. (And don’t just take it from me, listen to Google. See Matt Cutt’s webmaster video below.)

There is NO magic number when it comes to keyword density in SEO.


Celebrating another successful year in business

The 8th of the 8th marks the anniversary of my business: I officially started my SEO copywriting & web consultancy business on 08/08/2008. So today is Content Writer’s 3rd birthday.

My business has enjoyed steady success right from the start and I’m still really happy doing what I do. There has never been a moment that I have been without work – but luckily enough I have been able to take a few short breaks while putting new projects on hold for a while.

I have however also sacrificed quite a few evenings and weekends to work and my goal for year 4 is to plan my work better and not to agree to deadlines that are too tight, so that there is enough time to finish work during normal business hours.

Because my website continues to perform very well in search engines, more clients than I can take on find me via Google and I have never needed to advertise my business.

Some quick stats about Content Writer’s 3rd year in business:


Tips for Selecting Effective SEO Keywords in Competitive Fields

Keyword research can be vital to the success of your website.

If you operate in a market with no or few competitors, it doesn’t really matter. People should be able to find your site if you just use common sense and let your website describe what you do.

However, in more competitive markets, it can be incredibly difficult to rank well for the keywords you think describe your products or services best – particularly if your website is still new.

You could be competing against hundreds, if not thousands, of other websites that are targeting the exact same keyword phrases as you. And it will be hard to outrank your competitors, because they may have many advantages over yours, such as: