I recently completed another copywriting project. I wrote the text for a flyer for a new website, BuyAustralianMade.com.au. The aim was to convince manufacturers of products made in Australia to have their goods featured in the product directory of this website.
I gathered the strongest selling points, wrote the copy up in easy to read blocks of text with subheadings and bullet points, and the Melbourne graphic designer turned it into an attractive looking flyer.
Writing content for websites is never the same. I deal with completely different clients with completely different requirements and preferences and write about completely different subject matters. What I like about my job is that I learn so much about such a varied range of topics and industries.
One thing that all my website copywriting projects have in common, is that I approach things as if I were my client’s customer, the visitor to their website. I think “If I came to this website, what would I want to know, do, buy or find out?”
Then I make sure I write clear and concise copy that answers the most important questions and highlights the main benefits of the company’s products or services to the customer. This is especially important on the homepage or other main landing pages that people may come to straight from search engines or online ads.
I live in Coffs Harbour on the Mid North Coast of New South Wales in Australia and I love it here. I have been writing content, stories and editorials for Coffs Coast Marketing for several years, helping to promote the Coffs Coast region – which is what the area around Coffs Harbour is called – to tourists and visitors.
But there are many things that are so lovely here that I just feel like sharing with more people. Not just visitors, but also people who have lived here a long time, or who have just moved here.
That’s why in January, I decided to start a blog about Coffs Harbour activities and fun things to do here, written mostly from personal experience and featuring my own photos. The URL of the website is www.thingstodoincoffsharbour.com.au
A copywriter is a copywriter… right? Wrong! A copywriter specialising in print copywriting such as brochures doesn’t necessarily have the skills and knowledge needed to be a good copywriter for websites.
Sure, a ‘normal’ copywriter knows how to write a good piece of text that’s engaging and persuasive. But website copywriting involves a lot more than that.
A good website copywriter (in addition to writing good copy and understanding marketing):