Posts Tagged ‘copywriting’

Why I don’t want to grow my business bigger

We’ve all seen articles with headlines like this:

10 Ways to Grow Your Business

Things to Consider when Growing Your Business

How to Grow Your Business and Dominate the World!

Twitter is often filled with such headlines, linking to stories that promise to teach you how to make your business bigger.

Well, guess what? I’m not interested, thank you very much.

Bigger isn’t necessarily better.

I run a small business. It’s successful. I’m happy. My clients are happy. And I wouldn’t want to change a thing.

7 Reasons I like my business to stay small:


Writing copy for destination guide

Coffs Harbour Jetty Harbourside brochure 2011 cover imageI love writing about destinations and things to do and see. I’ve worked for a travel magazine before and been involved in travel websites for more than a decade. In my current job, I’m lucky to regularly get copywriting jobs for tourism destinations, attractions and places to stay.

There’s no destination I know better and have written more about than Coffs Harbour and the surrounding Coffs Coast on the beautiful North Coast of New South Wales. This is where I’ve lived since 2005 and it’s a wonderful part of the world.

The Coffs Harbour Jetty is the city’s most popular suburb and encompasses the harbour, marina and the historic jetty (pier) it’s named after.

This suburb is currently being rebranded as an urban village with the name “Jetty Harbourside”. It really is like a seaside village but it has everything you need plus it’s just 3 minutes by car from the Coffs Harbour City Centre and 5 minutes from the airport.

I love “my” Jetty suburb and I was thrilled to be given the opportunity to write the copy for a new brochure promoting the Jetty Harbourside village to both visitors and locals.


Rewriting Ebook with Interview Tips for Executives

I realised I haven’t blogged about a work project for quite some time – probably because I’ve been so busy trying to meet deadlines that I simply haven’t allowed myself the time for it.

One interesting project I recently finished was rewriting an Ebook for Kylie Hammond Executive Search & Coaching Group.

Cover page of Kylie Hammond's Ebook I restructured and rewroteThe Australian-based but internationally operating firm helps top executives find and secure suitable employment and places top talent with blue-chip and other reputable companies in Australia and overseas.

Kylie Hammond engaged my services to restructure and rewrite a complimentary Ebook the fim has been giving away on its site for free for a while: The Executive Candidate Survival Guide.


Learn SEO content writing – Online SEO & writing courses

Want to learn more about Search Engine Optimisation (SEO) and Writing for the Web (Content Writing)?

Here are some SEO and Web Copywriting courses I recommend. These courses can be taken online, in your own time and at your own pace, making it very convenient.

I have taken courses myself in the past with both Search Engine College and Sydney Writers’ Centre, and I can vouch for the reliability of these course providers, while Moz and SEO Book are well-known international leaders in the SEO industry.

All organisations are run professionally by experts and you’ll get true value for your money.


Recap: My Content Writer Business – 1 Year On

August 8, 2009 marks exactly one year since I officially started working full time for myself as an SEO Web Copywriter (on the auspicious date of 08/08/08). Yes, it’s my ‘business birthday’! 🙂

I’m very happy to report that it’s been a huge success! I’ve been consistently busy with a steady stream of new projects and clients, particularly since January this year.

Some of my achievements over the past year