A copywriter is a copywriter… right? Wrong! A copywriter specialising in print copywriting such as brochures doesn’t necessarily have the skills and knowledge needed to be a good copywriter for websites.
Sure, a ‘normal’ copywriter knows how to write a good piece of text that’s engaging and persuasive. But website copywriting involves a lot more than that.
A good website copywriter (in addition to writing good copy and understanding marketing):
At the start of a new year, I’ve made a few resolutions – or really, a list of things I’m determined to do in 2009, career-wise.
They’re all related to my diverse profession as a copywriter, website consultant, search engine optimiser, content specialist, public relations consultant and freelance journalist.
Writing for websites is different from any other kind of writing.
Visitors to websites don’t spend a lot of time reading text on a website. They quickly scan the page with their eyes and will leave in just seconds if they don’t see anything that interests them or that answers the question they had.
Web content has to ensure people quickly find what they’re looking for. They have to know immediately that they’ve come to the right page, otherwise you my have lost them forever.