A copywriter is a copywriter… right? Wrong! A copywriter specialising in print copywriting such as brochures doesn’t necessarily have the skills and knowledge needed to be a good copywriter for websites.
Sure, a ‘normal’ copywriter knows how to write a good piece of text that’s engaging and persuasive. But website copywriting involves a lot more than that.
A good website copywriter (in addition to writing good copy and understanding marketing):