Archive for the ‘My Business’ Category

Article on Local Business SEO in Coffs Harbour newspaper

I wrote an article for the ETC Business Club’s ‘Doing Business’ column about getting your local business online for free. It was published in today’s Coffs Coast Advocate (Friday 29 May 2009). You can read it here:

Get your biz online for free - newspaper article 2009

The article is an abridged version of my earlier blog post for Local Business to Get more exposure in Google for free, with the addition of some tips on using Twitter as part of your company’s marketing communications strategy.

Say what you like and think what you will about Twitter – it can be a really useful tool for local businesses if used right. It’s not difficult and doesn’t have to take up much time at all.

If you have any questions or would like my help in getting your business effective exposure online and making it more successful, check out some other pages on my SEO & copywriting website or get in touch with me, Micky Stuivenberg of Triple W Communications Pty Ltd.

I’m now a Tutor at Search Engine College

I was recently asked to become a part-time online Tutor at the well established Search Engine College. I have now started in that role and am really enjoying it!

I currently tutor about half a day per week, mostly grading student assignments, which I do on top of my regular work writing and editing copy and doing SEO and websites for clients.

Search Engine College is a respected international company that offers short self-study and certification courses in Search Engine Optimisation and related disciplines.


Dedicated SEO copywriter for websites – should you use one?

A copywriter is a copywriter… right? Wrong! A copywriter specialising in print copywriting such as brochures doesn’t necessarily have the skills and knowledge needed to be a good copywriter for websites.

Sure, a ‘normal’ copywriter knows how to write a good piece of text that’s engaging and persuasive. But website copywriting involves a lot more than that.

A good website copywriter (in addition to writing good copy and understanding marketing):


Content Writer’s professional New Year’s Resolutions for 2009

At the start of a new year, I’ve made a few resolutions – or really, a list of things I’m determined to do in 2009, career-wise.

They’re all related to my diverse profession as a copywriter, website consultant, search engine optimiser, content specialist, public relations consultant and freelance journalist.


No, I won’t write your 500-word SEO article for $5

Apparently there are people out there willing to write articles or web content for peanuts. (Where, you ask? Mostly likely in India, the offshore bulk content capital of the world.)

Before I put a “rates” page on my website, I used to get a lot of emails with requests for quotes from people who were obviously looking to get the most content for the absolute cheapest price.

Since content has become king, you can almost divide website owners/managers into two categories: