Archive for the ‘My Work Projects’ Category

Focus on Only 2 SEO Keyword Phrases per Web Page

Sometimes, website owners want their website (mostly their homepage) to rank well for so many different SEO keyword phrases that there is no focus and in the end, the website doesn’t rank well for any of them.

My tips for focusing your SEO keywords so they’re more effective:


Rewriting Ebook with Interview Tips for Executives

I realised I haven’t blogged about a work project for quite some time – probably because I’ve been so busy trying to meet deadlines that I simply haven’t allowed myself the time for it.

One interesting project I recently finished was rewriting an Ebook for Kylie Hammond Executive Search & Coaching Group.

Cover page of Kylie Hammond's Ebook I restructured and rewroteThe Australian-based but internationally operating firm helps top executives find and secure suitable employment and places top talent with blue-chip and other reputable companies in Australia and overseas.

Kylie Hammond engaged my services to restructure and rewrite a complimentary Ebook the fim has been giving away on its site for free for a while: The Executive Candidate Survival Guide.


Recap: My Content Writer Business – 1 Year On

August 8, 2009 marks exactly one year since I officially started working full time for myself as an SEO Web Copywriter (on the auspicious date of 08/08/08). Yes, it’s my ‘business birthday’! 🙂

I’m very happy to report that it’s been a huge success! I’ve been consistently busy with a steady stream of new projects and clients, particularly since January this year.

Some of my achievements over the past year


New website for Coffs Harbour roof repair company

I recently created a new website for Roofing Matters, a reroofing and roof repair company based in Coffs Harbour and doing roof replacements throughout the NSW North and Mid North Coast.


Roofing Matters did have a very basic website but there was no real design in place nor any content explaining what the company does. Hardly anyone could find the previous site and if they did, there wasn’t much information there for them.

I designed the website and wrote all the content for the site based on various conversations I had with the client. It’s a small but clean, lean and effective website.


8-page Newspaper Supplement on Coffs Harbour Airport

In addition to being a web copywriter and SEO specialist, I am also a freelance journalist. One project that I’ve worked on in that capacity in recent weeks has just been published, and doesn’t it look great!

The project saw me researching and writing 16 stories for an 8-page sponsored newspaper supplement about the Coffs Harbour Regional Airport. The supplement was delivered as a wrap-around to today’s Coffs Coast Independent newspaper which is delivered door to door in the Coffs Coast area.

coffs-airport-supplementFor this project, I’ve worked closely with the Airport Manager and have interviewed more than a dozen people, done a lot of research and spent many mornings and afternoons touring and hanging around the Coffs Harbour Airport.