I recently completed another copywriting project. I wrote the text for a flyer for a new website, BuyAustralianMade.com.au. The aim was to convince manufacturers of products made in Australia to have their goods featured in the product directory of this website.
I gathered the strongest selling points, wrote the copy up in easy to read blocks of text with subheadings and bullet points, and the Melbourne graphic designer turned it into an attractive looking flyer.
Writing content for websites is never the same. I deal with completely different clients with completely different requirements and preferences and write about completely different subject matters. What I like about my job is that I learn so much about such a varied range of topics and industries.
One thing that all my website copywriting projects have in common, is that I approach things as if I were my client’s customer, the visitor to their website. I think “If I came to this website, what would I want to know, do, buy or find out?”
Then I make sure I write clear and concise copy that answers the most important questions and highlights the main benefits of the company’s products or services to the customer. This is especially important on the homepage or other main landing pages that people may come to straight from search engines or online ads.
Just another completed project I wanted to mention in my blog – writing appealing, search engine-friendly and sales-oriented website copy for Surfers Century Oceanside Apartments on the Gold Coast.
The website had existing pages but the content wasn’t very strong nor was it optimised for search engines. There were also a couple of blank or very short pages. New pages were also added to specifically target different types of visitors – couples, families and groups.
This is a project I completed a few weeks ago and that I’m very pleased with. I created an entirely new website, wrote all the content and did the on-site SEO for Tensindo Sports.
Tensindo is a tennis ball manufacturer, producing its own ITF-approved TENS tennis balls as well as tennis balls for other brands (that are very well known but can’t be named).
Tensindo’s old website was done entirely in Flash, had little content that was difficult to read (in little frames with scrollbars within the Flash file) and was not optimised at all. It was a real challenge trying to find their website via search engines. You wouldn’t find them at all if you typed any of their product names in Google.