In March this year I was honoured to be invited to submit an article as a guest blogger to Canada’s largest internet marketing company, Search Engine People. My first guest post was published on Search Engine People’s high-profile blog on April 5th 2011 and has received some great responses.
The article identifies common website performance problems and gives a checklist of potential causes and solutions.
Read my guest post on the Search Engine People Blog here: Website Performance Troubleshooting Checklist.
Why would you write a guest post for someone else’s blog?
Having informative, well-written guest posts published on blogs of other websites or companies is a great way to:
You know that Google – and other search engines – use many different signals to determine how to rank websites on their search results pages. But how many SEO ranking factors can you actually name? 10? 20?
Google says it takes more than 200 factors into account in its ranking algorithm while Bing claims to use over 1000 signals. Of course, these ranking factors are not made public. Search engine algorithms also change over time, with new signals being added and others dropped.
SEO experts have managed to get a pretty good grasp on at least the most imporant factors that play a role in search engine rankings.
Below, I’m listing 50 Google ranking factors that are important in 2011. For easy reference, I’ve put them into three different categories:
Sometimes, website owners want their website (mostly their homepage) to rank well for so many different SEO keyword phrases that there is no focus and in the end, the website doesn’t rank well for any of them.
My tips for focusing your SEO keywords so they’re more effective:
If your company or brand name is commonly misspelled, you may miss out on targeted visitors to your website.
Why don’t you try it out?
Go to Google, Bing or Yahoo and type the common misspelling of your name into the search box. What results do you get?
Don’t worry: If your site is still right there as the top result because there is simply nothing else out there that has that misspelled word in it and outranks you, then you don’t have to worry about it – for the moment.
Worry: But what if other websites come up instead of yours and your site is nowhere to be seen? We already know that most people are either impatient or lazy online, so those are visitors – yes: potential paying customers – that you have lost, perhaps forever. Especially if there are competing sites above yours in the results.
Remember, these people are searching for your brand or company name. That means they are already highly qualified visitors who know about you and want to find out more about you. You can be sure you’re losing money if these people cannot find you easily.
So what can you do?
I realised I haven’t blogged about a work project for quite some time – probably because I’ve been so busy trying to meet deadlines that I simply haven’t allowed myself the time for it.
One interesting project I recently finished was rewriting an Ebook for Kylie Hammond Executive Search & Coaching Group.
The Australian-based but internationally operating firm helps top executives find and secure suitable employment and places top talent with blue-chip and other reputable companies in Australia and overseas.
Kylie Hammond engaged my services to restructure and rewrite a complimentary Ebook the fim has been giving away on its site for free for a while: The Executive Candidate Survival Guide.