If your company or brand name is commonly misspelled, you may miss out on targeted visitors to your website.

Why don’t you try it out?

Go to Google, Bing or Yahoo and type the common misspelling of your name into the search box. What results do you get?

Don’t worry: If your site is still right there as the top result because there is simply nothing else out there that has that misspelled word in it and outranks you, then you don’t have to worry about it – for the moment.

Worry: But what if other websites come up instead of yours and your site is nowhere to be seen? We already know that most people are either impatient or lazy online, so those are visitors – yes: potential paying customers – that you have lost, perhaps forever. Especially if there are competing sites above yours in the results.

Remember, these people are searching for your brand or company name. That means they are already highly qualified visitors who know about you and want to find out more about you. You can be sure you’re losing money if these people cannot find you easily.

So what can you do?

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