Are you frustrated with your website and how it performs? You’re not alone. Many website owners (often people running a small business) are disappointed that their website isn’t very successful.
Even if your website was created by a professional web designer, there are still countless things that can be wrong with it. But perhaps they’re easily fixed – as long as you know what is actually causing the problems.
Let’s do some troubleshooting!
Here are some typical website problems with possible reasons & solutions:
Want to learn more about Search Engine Optimisation (SEO) and Writing for the Web (Content Writing)?
Here are some SEO and Web Copywriting courses I recommend. These courses can be taken online, in your own time and at your own pace, making it very convenient.
I have taken courses myself in the past with both Search Engine College and Sydney Writers’ Centre, and I can vouch for the reliability of these course providers, while Moz and SEO Book are well-known international leaders in the SEO industry.
All organisations are run professionally by experts and you’ll get true value for your money.
Keyword research can be vital to the success of your website.
If you operate in a market with no or few competitors, it doesn’t really matter. People should be able to find your site if you just use common sense and let your website describe what you do.
However, in more competitive markets, it can be incredibly difficult to rank well for the keywords you think describe your products or services best – particularly if your website is still new.
You could be competing against hundreds, if not thousands, of other websites that are targeting the exact same keyword phrases as you. And it will be hard to outrank your competitors, because they may have many advantages over yours, such as:
Is your website not as successful as you would like it to be? Do you think your website can be improved, but you’re not sure how? I can do a basic review, evaluation and analysis of your website and send you a report that identifies problems and includes possible solutions.
Problems with your website could include:
People often mix up the terms SEO and SEM. They are actually two entirely different things. so I will clarify both terms below. We are basically talking about organic search engine optimisation (SEO) versus paid search engine marketing (SEM/PPC).
SEO = Search Engine Optimisation
When you do SEO for your website, you optimise it for the search terms (SEO keywords) you want to rank for in the search engines, so that people will be able to find your site better in the ‘normal’ (organic) search results.
If you know how to optimise your website and do it yourself, SEO doesn’t need to cost any money, only time and knowledge are needed.